Last Friday, Chris Cillizza's "The Fix" column in the Washington Post was titled "Colbert vs Stewart".
For those who wondered about the viewer demographics breakdown between John Stewart and Stephen Colbert, here goes:
Males tend to favor Stewart (38 percent to 31 percent) while women go narrowly for Colbert. Democrats are Stewart people (43-31) while Republicans are part of the Colbert Nation (49 percent to 21 percent). Those who say they are following the campaign closely opt for Stewart by a 46 percent to 33 percent margin; those not following the race all that closely prefer Colbert 31 percent to 25 percent.
Perhaps the most fascinating divide in preference is age. Eighteen and 19 year olds prefer Colbert solidly (41 percent to 25 percent) while those between 22 and 24 are Stewart supporters by a similar -- 43 percent to 26 percent -- margin. The swing group appears to be 20 and 21 year olds; they split relatively evenly between Stewart (33 percent) and Colbert (32 percent).
Now you know.